Metagenics & Nutri Advanced

In July 2022 Nutri Advanced and Metagenics were proud to announce that an agreement was reached regarding the acquisition by Metagenics of 100% of the shares of Nutri Advanced Ltd. (UK) and Nutri Advanced Plus (Ireland).

Nutri Advanced, headquartered in Whaley Bridge, close to Manchester, in the UK, and Metagenics have had a long-standing partnership for many years which includes product development, information sharing and exclusive distribution of Metagenics products in the United Kingdom and Ireland. Nutri Advanced and Metagenics are both regarded as providing superior quality nutritional supplements and a wealth of nutritional education and scientific information to healthcare professional.

Previously Metagenics, based in Aliso Viejo, USA, supplied approximately 45% of Nutri Advanced’s product range through Metagenics Belgium BV. Metagenics Inc. realises sales of over $400m USD and employs 1100 people worldwide. The acquisition represents an important and exciting step in the continued development of Metagenics European and Global strategy.

Joining the Metagenics family provides Nutri Advanced with a wealth of opportunities and business synergies to enable the business to continue to grow as well as providing learning and development opportunities for its team of 43 in the UK and Ireland.

Stijn Oste, Regional Vice President EMEA, explains: “This acquisition fits perfectly in our strategy to have a direct presence in all major EU countries and to exploit the synergies of a pan-European activity in nutrition-based products and concepts for helping people to lead a healthier, happier life using their genetic potential.”

Metagenics plan to invest and support the future growth of Nutri Advanced in the UK and Ireland to continue the successful operations which have been built over the past 40+ years. Nutri Advanced has a strong and well-respected image in the UK/Ireland markets, which is a perfect basis for further growth and development. There will be no changes for the customers. All services and products will remain the same, and the team of qualified nutritional advisors and customer service team will remain fully operational.

Sally Stanton, the current Commercial Director of Nutri Advanced will become the Country Manager for UK and Ireland with immediate effect. Ken Eddie, founder and leader of Nutri Advanced, will support the transition of Nutri Advanced into the management of Metagenics, and help Metagenics to establish a firm relationship with its customers.