Nutri Advanced News

Multivitamins - The Facts

Multivitamins - The Facts

Advanced nutrition for everyday health Click here to open a PDF version

True or false?

“We don’t need to take multivitamins because we can get everything we need from food.”

False actually! This statement would be true if every day we ate a wide variety of local, seasonal, organic fruits and vegetables grown in nutrient rich soils and pure water, that hadn’t been picked too early, gas ripened, irradiated, shipped, placed in cold storage, left to sit on the supermarket shelf, and then cooked to within an inch of life. Unfortunately, a large proportion of the population relies on processed, nutrient-lacking, convenience foods for their staple diet and only 8% of children and less than 30% of adults meet the 5-a-day fruit and veg recommendations.1 And research now shows that we actually need to be aiming for 10-a-day if we really want to harness the health-protective powers of plant foods.2 Not only is the typical Western diet lacking in goodness, there’s a 21st century increase in nutritional needs too, due to factors such as pollution, stress, poor sleep, alcohol, sugar and chronic disease. It’s not surprising that many people in the UK are lacking the essential micronutrients they need for optimal health.

Your ‘daily health insurance’

Here at Nutri Advanced, we think of a daily multivitamin & mineral supplement as a kind of health insurance, except it’s a lot less expensive! Every single day we have a basic requirement for a complete range of essential vitamins and minerals. In addition to supporting daily health, emerging scientific evidence suggests that adequate daily micronutrient intake, often at levels above the recommended daily allowance (RDA), may also reduce chronic disease risk and promote long term optimal health.3-7 It seems fair to say that a daily multi is an important part of the foundation of good health.

In fact, Harvard researchers writing in the prestigious Journal of the American Medical Association concluded that, 

“most people do not consume an optimal amount of all vitamins by diet alone. Pending strong evidence of effectiveness from randomized trials, it appears prudent for all adults to take vitamin supplements.”8,9

The takeaway message is that most people will benefit from adding a premium multivitamin and mineral supplement into their daily routine. A daily multivitamin is intended to complement rather than replace a healthy diet.

Not all multivitamins are the same

When choosing a multivitamin it is important to ensure that you are making the best possible choice in terms of quality and efficacy. The Nutri Advanced range of multivitamin and mineral supplements are expertly formulated to provide high levels of important nutrients without unnecessary binders, fillers and additives. We believe what you leave out is as important as what you put in.

Why choose Multi Essentials?

With so many brands of multivitamin-minerals on the market it can be hard to know which one to choose. Unfortunately, most products, even from well-respected companies, do not contain significant amounts of nutrients to be truly effective for optimal health. The difference with Nutri Advanced’s Multi Essentials One-A-Day is that they contain optimal levels of nutrients, which actually make a difference, in forms that can be easily absorbed and used by the body.

Multi Essentials One-A-Day
Highly Absorbable Multi Vitamin + Mineral Complex

• 1000 IU of vitamin D3 (cholecalciferol) per tablet. This is the form naturally produced by the body in response to sunlight. Vitamin D is crucial for optimal bone, skin and immune health. Many people living in the UK have low levels, especially during the autumn and winter months.
• High potency B vitamins, including folate and vitamin B12 in the activated, 'body-ready' forms.
• Contains 90 mcg vitamin K per tablet; an essential nutrient which works with vitamin D and supports optimal bone and cardiovascular health. You’ll find vitamin K is often missing from other multivitamins.
• 200mg vitamin E per tablet; a crucial nutrient for heart and skin health.
• 20mg of zinc per tablet – evidence suggests one in ten people don’t meet the recommended intake of zinc from diet alone
• A whole host of other vitamins, minerals and amino acids to support optimal health, in just the right amounts.
• Multi Essentials One-A-Day provides exceptional value for money!
• All this in just one tablet a day!

In addition to our best-selling Multi Essentials One-A-Day formula, we have extended the range to include more specifically targeted formulas for men, women, children and pregnancy.

Women's Multi Essentials
Highly Absorbable One-A-Day Multi Vitamin + Mineral Complex

• Added pomegranate extract for healthy skin and antioxidant support
• Contains broccoli extract for hormone balance
• Extra iodine and selenium to support reproductive and thyroid health
• 1000 μg of boron for bone health
• One tablet a day is all you need

Men's Multi Essentials
Highly Absorbable One-A-Day Multi Vitamin + Mineral Complex

• Additional phytosterols and lycopene for prostate health
• Extra taurine for cardiovascular health
• Added zinc and selenium for reproductive health
• Free from iron due to men's lower requirements for this mineral
• One tablet a day is all you need

Pregnancy Multi Essentials

Highly Absorbable One-A-Day Multi Vitamin + Mineral Complex for Pre-Conception to Breastfeeding

• Higher levels of calcium and magnesium for healthy bones for mother and baby
• Extra zinc for healthy foetal development
• Features iodine at recommended levels for pregnancy and breastfeeding
• Higher levels of easily absorbed iron to support energy levels and prevent deficiency
• Extra selenium to support healthy blood pressure during pregnancy
• Provides 400 mcg folate in an activated, body-ready form. This is the recommended level of folate for all women who are pregnant or planning to become pregnant.
• 1000 IU vitamin D3 (cholecalciferol) per tablet to support mother and baby’s needs for this essential nutrient.  This is the form produced naturally in the body in response to sunlight.
• One tablet a day is all you need to support optimal health for mother and baby!

Multigenics Chewable
Highly Absorbable Chewable Multi Vitamin + Mineral Complex

• A tasty, high quality multivitamin and mineral supplement ideal for children aged 2-12 years
• Optimally absorbed
• Delicious orange-flavoured, chewable tablet!


1. National Diet and Nutrition Survey.  Results from Years 5-6 (combined) of the Rolling Programme (2012/13-2013/14) A Survey carried out on behalf of Public Health England and Food Standards Agency
2. Dagfinn A, Giovannucci E et al. Fruit and vegetable intake and the risk of cardiovascular disease, total cancer and all-cause mortality – A systematic review and dose-response meta-analysis of prospective studies.  International Journal of Epidemiology, Vol 46, Issue 3, 1 June 2017, Pages 1029 – 1056.  Published 22 February 2017
3. Rautiainen S, Rist PM et al. Multivitamin use and the risk of cardiovascular disease in men.  J Nutr 2016 Jun; 146(6): 1235-40. doi: 10.3945/jn. 115.227884. Epub 2016 Apr 27
4. Kennedy DO, Stevenson EJ et al. Multivitamins and minerals modulate whole-body energy metabolism and cerebral blood-flow during cognitive task performance: a double-blind, randomised, placebo-controlled trial. Nutr Metab (Lond). 2016 Feb 11; 13: 11.doi: 10.1186/s12986-016-0071-4. eCollection 2016
5. Issa OM, Roberts R et al. Effect of high-dose oral multivitamins and minerals in participants not treated with statins in the randomised trial to assess chelation therapy (TACT).  Am Heart J. 2018 Jan; 195: 70-77. Doi:  10.1016/j.ahj.2017.09.002. Epub 2017 Sep 8.
6. Dong JY, Iso H et al. Multivitamin use and risk of stroke mortality: the Japan collaborative cohort study.  Stroke 2015 May; 46(5):1167-72. Doi: 10.1161/STROKEAHA.114.008270. Epub 2015 Mar 31.
7. Ames BN (2001) DNA damage from micronutrient deficiencies is likely to be a major cause of cancer. Mutat Res 475: 7–20
8. Fairfield KM, Fletcher RH (2002) Vitamins for chronic disease prevention in adults: scientific review. JAMA 287: 3116–3126
9. Fletcher RH, Fairfield KM. Vitamins for chronic disease prevention in adults: clinical applications. JAMA. 2002 Jun 19;287(23):3127-9.

This website and its content is copyright of Nutri Advanced ©. All rights reserved. See our terms & conditions for more detail.